Tag Archives: agriculture

Social Media Campaign

8 May

This past month for my public relations in agriculture I’ve been working on a social media campaign project for SOMO Farm and Ranch. Initially coming into this project I was a little worried as to how it would all work out. However, I knew it was right up my alley because I love social media and agriculture. I started out the project by going to to SOMO Farm and Ranch to interview someone from the company to figure out the company’s goals and key audience. Once I began to actually get into the project and started to develop my timeline I started to love it. It’s things that this that I want to do once I graduate! Within the project I am developing a hypothetical 6 month plan to integrate social media into the businesses marketing strategy. While doing this project I have come across some really cool sites dealing with social media for business purposes and just social media in general so I figured I’d take some time to share them!

Helpful/Interesting Sites

 

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Misconceptions of Agriculture Part 2:

20 Apr

Last week I started a series of Misconceptions of Agriculture, this is the second part of the topic.

4.  MYTH: There is no future in Agriculture

-FACT: According to Fox News, more than 146,00 students in college are pursing a degree in agriculture, this is a 21% increase in enrollment since 2006. Food and Agriculture sectors produce more than 54,000 jobs a year for students with degrees in food renewable energy, and environmental specialties. Agriculture is a growing industry with much hope for the future considering we continue to need more and more food to feed the world. According to the Bureau of Labor Statistics jobs in the agriculture sector are expected to increase by 10% from 2010 to 2020.

5. MYTH: Farm animals in “confinement” are prone to diseases, forcing farmers to routinely use antibiotics, hormones and drugs to keep them alive. This jeopardizes animal and human health.

-FACT: Animal scientists, veterinarians and on-farm experience show animals kept in housing are generally healthier because they are protected. Farm animals do sometimes get sick. To prevent illness and to ensure that an animal remains healthy all of its life, farmers will take preventive measures, like using animal health products. These products are generally included in a scientifically-formulated feed that matches the animal’s needs. This is the simplest way to ensure each animal gets the care it needs. Animal health products include animal drugs and vaccines, in addition to vitamins, minerals and other nutrients the animal needs in its diet. All animal health products are approved and regulated by the U.S. Food & Drug Administration (FDA).  (Myth and Fact taken from realfarmersrealfood.com)

6. MYTH: Organic food production doesn’t use pesticides or synthetic fertilizers

-FACT: Organic production can use “natural” pesticides such as mineral salts, and pesticides from plants. In fact the largest quantity of chemical pesticides are being applied to organic crops as approved “natural pesticides” (American Farm Bureau Foundation)

 

Check out Matt Lohr from Virgina’s Farm Bureau top 10 list as well!  http://www.vdacs.virginia.gov/news/releases-b/031413agwk.shtml

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Misconceptions of Agriculture Part 1:

16 Apr

Misconceptions:

Part 1

1. MYTH: Farming is mostly controlled by large organizations

FACT: According to FarmKind.org and USDA NASS “Of the 2.2 million farms in the U.S., 87% are owned by an individual or a married couple responsible for operating the farm. 97% of U.S. farms are family-owned and operated, according to the USDA. The USDA reported only 7,000 non-family controlled corporate farms in the U.S.

2. MYTH: Farm animals that are raised in “factory farms” are abused and confined.

FACT: According to  the Merriam-Webster dictionary’s website, factory farming is defined as “a large industrialized farm; especially : a farm on which large numbers of livestock are raised indoors in conditions intended to maximize production at minimal cost” The problem is that people misuse this word all the time giving the term a negative feeling. This definition is so broad. Isn’t the goal of all farms to maximize production at minimal cost? A farmer could have a 100 head of cattle and someone could say that is “large” but to others it may just be a normal size

3. MYTH: By eating less meat, Americans would improve the environment and free land and resources for the production of food crops rather than animal products, which could be used to feed the hungry overseas.(Misconception and Fact provided by Animal Agriculture Alliance)

-FACT:  Americans need both animals and plants to manage the nation’s natural resources in the best way possible and feed its people. For example, about half the land area of the U.S. can’t be used for growing crops, it can only be used for grazing. That land would be useless as a food resource.

Video gone Viral

16 Apr

I was recently scrolling through my facebook timeline when I came across a video that had been shared by one of my facebook friends. Her comment above the video was, “Oh my gosh… I’m going vegan.” I chose to watch the video and it was honestly appalling. I was outraged that this kind of thing is going viral. It has 6,872 likes on facebook and over 96,000 shares. These are the people we’re letting tell our story?  I went on to investigate more into this video which from the comments is a lot more than most viewers did. When I googled this video I was directed to a website entitled meat.org a website ran by “peta2” I dug a little deeper and found the mission statement of this group. Their mission statement: “We believe that it’s wrong to hurt animals. They aren’t dinner or clothing or anything else for us to use—they’re individuals who can feel pain and suffer, just like us. YOU hold the power to make a huge difference for them, and we’re here to help you every step of the way. Free for all!”  These are the people we’re letting the world believe. This group is targeting the youth of our country, they claim in their “about me” to be “the largest youth animal rights group in the world.” The more posts I read from them the more frustrating it got.  Because of this video I’ve decided to dedicate the next couple of blog posts I do to the misconceptions of agriculture.

Animal Lover

7 Apr

Today I got the chance to venture to the outskirts of Springfield and bottle feed a calf for the first time. I wasn’t quite sure what to expect since I’d never done it before. When I arrived we filled up each bottle with a mixture of formula and water. I went to the barn and got my first glimpse at the cute babies They were adorable! Bottle feeding is exactly what it sounds like, I just held the bottle while the calf drank. As I was watching the babies drink from the bottle, I couldn’t help but think of the extent of care that farmers and ranchers give their animals. The fact that these farmers and ranchers take the time to give bottles to these calves every morning and night is simply amazing! I’ll never understand how groups such as the HSUS and PETA insist that agriculturalists don’t take good care of our animals.

My best friend growing up raised cows and horses, so I’ve been around livestock all my life. I watched her dad pour his life into taking care of their animals and he did an amazing job of it. As for the horses, you will never find someone more in love with her horses. We were constantly brushing and feeding them making sure they were happy and well taken care of. We once stayed up an entire night with a horse just to be able to be there when the horse gave birth. Seeing that little animal take her first wobbly steps is a sight I will never forget. It’s these memories that I will never forget that have made me want to stand up for agriculture. I can’t stand to see people making false accusations about animal agriculture, when they know nothing about it.

Video

Thank A Farmer

1 Apr

 

I was introduced to this song, sung by James Wesley, by one of my friends, but I just recently heard it on the radio. I love this song because its able to advocate in a different way. It appeals to those who love a good country song but has that secret message to appreciate the farmers in this world. The fact that country stars are supporting the farmer is a huge deal! It is things like this that will reach out and grab peoples attention who maybe haven’t thought about how much farmers contribute to the world they live in. The year of the farmer is here and the more people on board the more people we can reach. If we can band together as one people working to get acknowledgement to the farmer then it can actually happen. First the dodge commercial and now this, mainstream media is picking up on the year of the farmer it is time everyone does. Everyone has a group of people they can reach. So I challenge you all to go and find those people that you can agvocate to and spread the news! Share the stories of farmers to all your friends, and one by one we can get the farmers the appreciation they deserve and we together can show people how important American agriculture is!

 

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@Farmnwife

25 Mar

Recently my PR in Agriculture class got to hear from Judi Graff who blogs under the alias @farmnwife. She discussed how to develop a website/blog for a business. From her presentation I was able to take away 3 main things.

Top 3

  1. When developing a website for a company, a blog should always be a part of it too because the blog is what will draw people to the website via search engines.– This is going to be extremely helpful when I’m developing a website for a company that I want to someday work for. I never new a blog could be so important!
  2. Be sure to have an “about me” section on your blog!  — I’ve already applied this fact to my blog by adding the about me widget so that way people can tell exactly why I’m writing which will help my followers connect with me!
  3. 5 Site Must Haves: Tagline, About Me, Contact, Call to Action, and a Fast Load Time –Tagline: Keep it short and to point! Explain your purpose
    –Contact: get a menu tap for contact to make it easy for people to interact with you
    –Call to Action: Be sure to talk up your blog and ask people to follow it!                                                                                                                                                                                                                     –Fast Load Time: you want to have small file size so the pictures on your site load fast (100-300Kb is recommended)

I’ve used most of these to “pimp” my blog so be sure to apply them to yours too! They’ll help not only with appearance but traffic as well!

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